Coming up with traffic generating ideas for your local business YouTube videos can sometimes stump even the most creative and artistic business owner. No matter what type of business you have, however, there is content that can help you generate more sales. If you’re having trouble coming up with ideas, sometimes it can be helpful to think about the various types of videos you can make, such as:
Informative – It’s likely, in high school or college, you had to give an informative speech at least once. Using this experience, your informative video needs to cover information that is useful and unique to your target audience. Your topic should be narrow enough that you can perform it in a short time span, no more than five minutes long and preferably shorter. You need to research your topic well, and remember who you’re talking to.
Critique Video — This type of video can be more challenging because any time you critique anything, you run the risk of being criticized back. Being criticized doesn’t have to be a negative for you. Sometimes getting attacked can actually increase your business, too. You want to ensure that you’re not upsetting your target audience but rather your competition.
Demonstrations — Some of the most popular videos on YouTube are demonstration videos, such as cooking videos, and other “how to do something” videos. If it fits in with your target audience, try creating a few demonstration videos. Be creative enough not to make this type of video too much like an advertisement. The demonstration should be the focal point of the video.
Educational — Do you have a local beauty shop or barber shop? If so, you could do educational videos about skin care, hair care, and anything else that is important for your target audience to know regarding your niche. These types of videos can subliminally encourage your viewers to want to use your products and services without even mentioning much more than the fact that you are a cosmetologist and own a neighborhood shop.
Entertainment — Yes, you can make entertaining videos for your local business. Make sure to ensure that your entertainment is actually entertaining. This type of video works best for artistic types of businesses, such as art stores. But, if you’re creative enough, you can likely come up with many different types of entertaining videos that are pertinent to your product or service and speak to your target audience.
Viral Videos — Any of the above videos can become viral if they’re good enough, but entertainment and parody videos are more likely to become viral due solely to their entertainment value. You have to be very careful that viewers know where the video came from and what product or service it’s trying to promote, otherwise it can get a million hits and not serve any purpose at all.
Every video type above needs to follow all the important rules of SEO. Choose an awesome keyword-rich title, include your URL in the first line of the description, and include a keyword-rich description of what is in the video. Also, put watermarks, subtitles and other information directly on the video so that once it becomes viral there will be no mistaking where the video originated.