Mobile marketing via SMS text message marketing. SMS text messaging taps directly into the immediacy of today’s mobile users, and can deliver high-impact messages inexpensively in 160 characters or less.
SMS text messaging has been found to be a very effective marketing tool. This may be partially because messages are so short they can be read at a glance. (“Instant gratification” is another trend that has reached epic proportions lately!)
SMS text message marketing is also permission based and the messages therefore are welcomed by the receiver.
There are a couple of minor considerations: You do need to make sure that people – just as with email – opt in; i.e. give consent to receive your text messages. The CAN-Spam Act Applies to text messaging as well as emails.
Fortunately, with the type of unlimited or very inexpensive text data packages commonly available for mobile phones today it won’t cost most consumers additional fees to receive messages. But you still must let them know that data costs could apply if they chose to receive your communications.
According to authority site, Mashable, SMS messaging is “one of the most popular communication methods in the world”. It’s the preferred communication method of choice for an exponentially-growing number of people.
And SMS is available to all mobile users without the need to download extra Apps.