We live in an age where everyday more and more people are connected online almost all day. With the proliferation of smart phones, laptops and wireless internet, people can access the internet anywhere. If someone needs information they are more likely to turn to a search on Google than they are a magazine, encyclopedia or even the handy yellow pages. The last point is what makes this guide valuable. When people search Google for a local service or product, are you showing up to them? If you aren’t then you are missing out on a number of potential leads and sales.
Learn more about SEO strategy by following Sioux Falls SEO Project: Google Ranking Case Study at http://socialcommercepartners.com/seo/sioux-falls-seo-project/
”Hmmm, where should I eat tonight?”
The power of Google has never been more alluring. We live in a society where a common response to a question is “I dunno, I’ll just Google it.” This guide will share five steps that you can take to make sure you show up in Google searches when potential customers are looking for your products or services. We will focus on local search terms, so that you can rank quickly, and receive very targeted traffic that is based in your own community.
Step One: Research
What Are Your Customers Searching For?
Since we are working on local search terms your research should be pretty simple. All you need to figure out is “What do my customers search Google for”? This search term will become your keyword.
Essentially it comes to a simple pattern, just combine your location with your product or service. If you have a restaurant in Sioux Falls then a pretty good start would be “Sioux Falls Restaurant”. If you live in a popular town name you might want to include your state or province as well (i.e “Watertown South Dakota Restaurant”). Once you have combined your locale with your product/service you can use the Googles keyword tool (http://adwords.google.com/select/KeywordToolExternal) to get an idea of how many people search for your term.
If you live in a smaller town you might not get many or any results in the keyword tool but that is OK. Google’s tool doesn’t track terms that get less than 250 searches per month. It doesn’t matter if not a ton of people are searching for your term though because everyone who does search for it is super targeted and on the verge of buying. If you don’t see a number in the monthly search column, then ask around your circle of friends and see what they would search for if they were looking for your product/service.
Once you have your “keyword” (your location + your product/service in most cases) then you are ready to optimize your website for local based searches. Now the fun begins.
Step Two: Title Tags for SEO