QR codes may well be the sleeping giant of the mobile industry – mostly because so many people are learning what to do with them. A QR code is a two-dimensional barcode which can hold way more information than the traditional one-dimensional barcode. All you need to do is scan it or take a photo with your Smartphone, and the code within the QR code will take you instantly to a website, video or whatever the creator desires.
Get your free QR CODE GENERATOR.
For example, say you put a QR code on your business card and someone scans it with their mobile phone… they could be taken to your website or a page you’ve created containing a coupon or compelling offer… or wherever you like.
QR Codes offer further opportunities for:
- Branding your product or business
- Engaging your audience interactively
- Entertaining your audience
If you are not using a QR code to market your business you are passing up sales to the competition.
A QR Code must be on:
- table tents
- refrigerator magnets
- pizza box tops
- your vehicles and trailers
- yard signs
- all printed material
As mentioned, a QR Code is nothing more than a pretty looking bar code that people scan with their mobile phone. The QR Code technology now is available for use by every sized company. You are seeing these everywhere. In restaurants, key chains, cars, buses, coupons, magazines just to name a few places.
How are sales increased?
Well, let’s use an example of the real estate and home improvement industry. When homeowners start looking for a professional roofer they are looking at current roofing jobs being completed in the areas they travel, they are looking at trucks & trailers, and yard signs. The bottom line is that they are doing their homework ON AREA. And they WILL have their phone with them. If they are only looking for information, they will rarely call. The QR code connects your business to their phone. And it will stay there.
Restaurants, Bars and Shopping Stores are perfect venues for using QR codes. Interaction is fun and frequent at these locations. The QR codes can link customers to coupons, deals of the day or week, websites, newsletter service, menus, just to name a few ideas.
Be sure to read about creating custom mobile coupons here. Holy smokes… that is some hot stuff right there.
A QR Code helps them ENGAGE with you and your business. It will help separate you from the other business leaders.
Once they are scanned, QR Codes can:
- Take you to a website
- Show a text message
- Send a text message
- Show a map location
- Show a phone number for customers and prospects to call
- Show a virtual business card
- Take you to a video
- Show other information …
As the owner of a small business, you should be aware that the larger corporations are using QR Codes in their marketing more and more. Companies such as Home Depot, Macy’s, Target, Subway, TGI Friday’s, Taco Bell and others are using QR Codes on a regular basis in their marketing strategies.
QR Codes are an affordable strategy you can use when planning your business marketing.
These codes can be linked to an opt-in form for entering a contest or for an offer of interest to your customers. If your intention is to collect contact information to market to a customer in the future, make sure subscribers know they will be receiving more offers from you in the future if they opt-in to this contest or offer.
The beauty of using a QR code the right way is that people don’t have to wait to go home to their computer to sign up for something. They don’t need to write anything down or remember a phone number or some other information. They just scan the code and get the information they want.
We have actually had the QR Code link to a video that allowed the business owner to introduce himself. That’s developing an immediate relationship and trust builder.
Adding a QR Code to your marketing is a low cost option that can produce high results.
If you would like to test out one for your business, let us know… we will be more than happy to assist you.
Get your free QR Code here > QR CODE GENERATOR